This article has been updated and is now maintained at
http://roren.ro/ro/article/20/romania-debunking-the-myths-part-iii
Investors still love Romania (Part III)
Romania: Debunking the Myths (Part III)
Scris de Stefan Negritoiu pe 1 martie 2009
This article has been updated and is now maintained at
http://roren.ro/ro/article/20/romania-debunking-the-myths-part-iii
Investors still love Romania (Part III)
Romania: Debunking the Myths (Part III)
Publicat în articol, english | Etichetat: investitii, investitor, investment, investor, market, real estate, research, romania | Lasă un comentariu »
Scris de Stefan Negritoiu pe 1 martie 2009

Romania:So, all that taken as a whole, the deals European Property Investments (EPI) and the Investors companies I manage together in Romania so far have returned annualised growth in excess of 50%. Yes 50% per annum! That was exactly a year ago. YES I agree its stopped last year and now as there are fewer to no transactions and difficult to replicate. Even I, at my most bullish, know that kind of growth was NOT sustainable and not even desirable over the long term.
So what is happening is a cooling period and some distressed sales (I think a lot more will follow) which is exactly the situation right now. That is why it’s great news for the property investor with cash. I feel that the times I had just 2-3 years ago are back again and we have another opportunity to see those gains due to the demand and market drivers explained above. I will be raising another fund and if additional funds are received again over the next 3 months, I could still target key distressed deals from my network of sources.
I also agree and see the risks of unemployment in Romania, its all part of cost cutting everywhere in the world and performance tuning as Romania is becoming more driven with better western systems and with procedures. However it also has Investments and joining the EU has brought €30B over the next 7 years from the EU alone. This coupled with increasing amounts of BPO, new Foreign Direct Investments for outsourcing in Romania is also creating jobs. The other risks are of Presidential elections next year (well most countries in the world have that issue and how the PM or President will perform), the risk of currency fluctuations (but this is still at a lower level than the changes in the £-€ or $, and risk of recession as like the rest of the world, which due to demand and growth here where majority of the residential properties are owned by locals who have money or equity in existing properties, is a lower rate than other countries.
So the limited number of the new deals that I would call “worth an investment in”, are mainly in the city with rentals or potential for rentals to feed the demand. The good deals that I see and get on a daily basis are from:
So, should an investor be put off by this cooling and, let’s face it, by these scary headline changes about inflation and so on? A fair question. Let me answer it with another:
Baneasa Investment
Total land area: 221ha, Bucharest Sector 1, North side of the city. Major components:
Residential: 3,000 units, selling price > 3,000 EUR/sqm
Commercial: Retail park, with Shopping Mall, Furniture (IKEA, Mobexpert), DIY (Bricostore), Cash & Carry (Metro), Hypermarket (Carrefour), B&W (Flanco, Media Galaxy), vehicles showrooms, Baneasa Shopping Mall,etc
Office: Baneasa Business & Technology Park (max 130,000sqm GLA, currently 26,000sqm existing
Other proposed: Hotel, private healthcare
Phases and completion schedule: 3 phases, 2005-2015
Cosmopolis

Total land area: 100ha, Stefanestii de Jos, to the North-East side of the city, 15km from city centre Major components:
Residential: 4,600-6,500 units, selling price < 1,300 EUR/sqm
Commercial: 220,000sqm facilities
Other proposed: Hotel, private healthcare, offices
Phases and completion schedule: 7 phases, 2007-2014
Bonaire

Total land area: 64ha, Stefanestii de Jos, to the North-East side of the city, 15km from city centre. Major components:
Residential: 12,000 units, selling price not available
Commercial & Offices: up 450,000sqm facilities
Phases and completion schedule: 6 phases, start date 2009
City Ring

Total land area: 20ha, Bucharest Sector 1, North-West, exit to Chitila, adjacent to Ring Road. Major components:
Residential: 3,000 units, selling price not available
Commercial: 10,000sqm
Office: 10,000sqm
Other proposed: kindergarten, outdoor sport facilities, children playground, restaurant, drugstore
Phases and completion schedule: 2 phases, 5 years, start date 2010
Ok, I’ll stop there. I could go on, and on. And I’m sorry to labour the point. But it’s an important one. All these investors and dozens and dozens of big spenders like them have a crucial factor in common. They aren’t just talking about the country being a great place to invest with beautiful scenery and great lifestyle – they’re putting their money where their mouths are. That’s the first thing they have in common.
But there’s something else that I think is just as telling. Each of them is making a statement about the long term potential for their various businesses, whether they are in BPO, IT, Agricultural products, manufacturing or retail – they are investing for the long-term as they see the country has a skilled labour force (staff often with 2 degrees on the CV) that is cost effective compared to other parts of the world yet still in the EU.
(continued in Part III)
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Scris de Stefan Negritoiu pe 1 martie 2009


Today I want to talk about what I believe puts some people off investing in Romania. And I want to explain why the reasons are rubbish!
Before I get into this I apologise for being blunt, but (and as anyone who reads my newsletters and knows me will know), I will say it as it is with little to no gloss ! I’m still passionate about Romania as an investment location, but First, let’s make one thing clear – I’m talking here ONLY about making money.
Sure, I think a great deal of the country after all I spend over 75% of my time here with the full sacrifice of family life to make this journey with success at the end of it. It has a Buzzing capital of Bucharest, Beautiful scenery, great lifestyle and the people are great. But, I’m a property developer and investor and I’m fundamentally fascinated by the place because I want to make profits. I assume you are too, otherwise you wouldn’t be reading this, or you are an investor with me and want to read whats really happening here.
Over Christmas, I took 5 weeks off to specifically look at my life, catch up on family neglect, music (my other passion) and investment strategy. I returned in Romania and continued again for a further 3 weeks. I reassessed why I am still in Romania. Do the key fundamentals still stack up for my reason to go there in the first place? Does the research analysis still hold true?
When I researched Romania 5 years ago, I did a complex spreadsheet (my IT analytical background kicking in) looking at every major aspect of why invest in the country, ranging from GDP, Foreign direct investments, population, finance, growth in middle class etc through to country related real estate market, supply, demand, growth, who is buying, prices, costs, rentals, disposable income, intrinsic property value etc. I am convinced the country still holds good grounds for good returns on investment, albeit with the current tide has become slightly longer (but NO way as long as UK, USA, Dubai, India etc). I have not read one report or heard any expert in those countries markets say that the prices will recover or get back to where it was in the peak within 5 years.
This is no way Biased as I am of Indian origin and have invested there, a UK citizen (also have small investments, a home, friends & family there), My wife and kids and a lot of my family are also American citizens, a Dubai resident and an Investor in Romania. So I could return to any of those countries as I know opportunities exist there too, and be closer to friends and family. I strongly believe Romania is better and will explain/debate why. Hence, I will continue to spend most of my time here because for any major investment (and most importantly managing friends and family types of Investors too) one needs to be very close to the ground and live there to be in real touch with the locals unlike a lot of Investors and Investment companies here who fly in and out on a fortnightly or weekly basis for a few days and “Partner” with locals !
The Romanian market summary is as follows:
I then compared the above with whats happening with UK, USA and Dubai. The picture was a lot worse and the recovery period from most analysts a lot longer !
One of the first reasons I come across – or have more recently – is the idea that Romania is in some way risky. Why?
Well, one reason is unfamiliarity, I’m convinced. People just don’t understand this market, this country, very probably because they haven’t been there and they find the startling economic transformation taking place hard to believe or fathom. Anyone living in Dubai or a major Chinese city probably wouldn’t. Anyone living in Ireland for the last ten years or so probably wouldn’t have trouble either. But it is a hard task for many to see this kind of transformation without concluding that it is in some way risky or some kind of bubble.
The main difference here is the Romanians are avid owners of property and majority of the real estate here is owned by the Romanians who aspire to move to better accommodation and locations. They absolutely would do anything to live a better life and have dreams of quality homes, cars, food, lifestyle products etc. All the big brands are doing well here often sold at higher prices than in the U K. There are ample luxury cars from Phanthoms, Lamboghinis, Ferraris, Maseratis, Bentleys, through to thousands of the usual Mercedes, BMW, Audi etc. Last year Porche/Audi said it was their highest performing country in EU. Just Bucharest alone sold over 300,000 cars with a population of 2.5M.
Romania is also advantaged with natural resources like oil, gas, iron ore, gold, crystal etc and the second largest exporter of key agricultural products like Corn, Wheat, sunflower seeds/oil etc. This is a key criteria for the Export/GDP ratio where Romania is growing and hence why the shock is NOT as large as countries where that ratio is small e.g. Germany, France, UK, Dubai etc. A recent report I read from BCR (Owner is Erste Bank, the largest Austrian bank here), stating that the economy in 2008 was still not bad (GDP growth at 8.2%), and will slow down in 2009 due to the recession, but NOT go into negative situation like in some countries.
The foreign direct investments (FDI) grew in 2008 by over 26% to €9.02B, from €7B in 2007. Just yesterday I heard 2 new development projects still going ahead worth over €1.9B and starting next month having secured the finances etc. The Spanish and Israeli developers building in the suburbs are very close to some of the lands EPIS & Investor partners have bought.
But, OK, let’s face some reality here. There is a severe recession and I even hear depression talks constantly in UK, USA, Dubai and India. There is a nervousness around generally where to invest and what to invest in or even just hold and do nothing, sit tight, hold on to cash (Cash is King!) etc which is inevitable. We’ve had a period of incredible global growth and now we are seeing a slowdown and price crashes and a lot of organisations going under… another discussion about my favourite topic of Banking and Bankers in general !!! And I hear people talk about deflation, balance of payments, rising interest rates later in 2009 etc. I’m not dismissing any of these factors. They’re real. They are having an effect on economic growth and in turn slowed the property price in some countries and crashed in others.
(continued in Part II)
Publicat în articol, english | Etichetat: investitii, investitor, investment, investor, market, real estate, research, romania | Lasă un comentariu »
Scris de Stefan Negritoiu pe 9 februarie 2009
Am avut sansa in ultimele luni sa stau de vorba si sa aud parerea unui set foarte divers de oameni din piata imobiliara, de la conducatori de firme mari, pana la firme “de cartier”, fie agenti imobiliari, dezvoltatori sau evaluatori . Imi permit sa pun cap la cap aceste experiente si sa prezint o sinteza, care, ca orice sinteza, implica generalizari pe care va rog sa mi le scuzati acolo unde sunt si exceptii.
Drama pietei imobiliare este ca a uitat (sau poate n-a stiut cu adevarat niciodata) ca exista pentru a servi cumparatorii care-si cumpara o locuinta si investitorii care investesc pentru profit. Pana cand intregul lant de specializari imobiliare nu reuseste sa-si serveasca clientii, piata va stagna si implicit preturile vor scadea. E atat de simplu!
Hai sa ne focalizam pe investitori pentru ca o mare parte din tranzactiile ultimilor ani s-au facut cu scop de investitie (faptul ca habar n-avem care exact a fost proportia contribuie la drama prezenta). Cand faci o investitie ar trebui sa ai un plan care sa arate cum acea investitie iti va aduce bani. Cand economia este insa intr-un boom se instaleaza sentimentul unei goane dupa aur si o falsa certitudine ca vei gasi intotdeauna un “fraier” caruia sa-i vinzi mai departe proprietatea. Disciplina justificarii investitiei dispare.
Pentru investitii mici cumparatorii nici macar nu mai cer consiliere. Pur si simplu folosesc specialistii pentru ponturi, fiind de facto acceptat ca e o investitie buna (asa se si explica de ce pot sa actioneze ca “specialisti” oameni fara nici un pic de pregatire in domeniu care nu fac decat sa susoteasca ponturi).
Pentru investitii mari, specialistii consiliaza pe baza informatiilor din propriul portofoliu. Doar ca, in goana dupa aur nu mai tine cont nimeni de “detaliul” ca portofoliul reprezinta doar o fractiune din ce se intampla in piata si ca cifrele nu sunt relevante la nivelul intregii piete.
Buuun… Se termina boom-ul! (Spun asta pentru ca nu suntem in recesiune conform definitiei economice). Se instaleaza realitatea generala ca nu mai sunt “fraieri” care sa-ti cumpere investitia la pretul de care ai nevoie sa-ti cumperi masina de lux dorita.
Consecinta 1: intregul segment de tranzactii imobiliare care se faceau fara justificare rigoroasa pentru ca exista intotdeauna cineva sa-ti cumpere proprietatea a disparut! Nu mai este! Nix! Oha! Este o consecinta absolut normala si predictibila. Nu este nimic anormal despre asta si se explica destul de clar in manual de economie de liceu. Corolar: cine facea bani din astfel de tranzactii nu mai are din ce sa faca bani pentru ca nu mai exista materialul muncii.
Consecinta 2: pentru a se incheia o tranzactie imobiliara in prezent, e nevoie de justificare serioasa a investitiei. Argumente folositoare sunt, spre exemplu, tendinte de dezvoltare din anumite zone sau planuri de investitii publice, nivelul de preturi la care se fac alte tranzactii (chiar si numai una daca reusesti sa gasesti), etc. Corolar: informatia din portofoliul propriu de clienti si tranzactii nu mai este suficienta sa poti convinge un investitor. Trebuie sa te ajuti de surse externe.
Consecinta 3: in absenta unei justificari riguroase pentru investitii imobiliare, preturile vor scadea pana cand nu mai e necesara. Cu alte cuvinte, daca am bani de investitie azi, am nevoie sa stiu foarte bine de ce sa-i folosesc in proiectul X la Y euro/mp cand sunt gramezi de alte oportunitati in jurul meu (nu numai in Romania ci si in strainatate, nu numai in imobiliare ci si in alte industrii). Daca Y scade cu Z% poate as investi si in absenta unei justificari riguroase. Simplu! Nu e nici un secret la mijloc!
Tragedia pietei imobiliare este ca, si sa vrei sa oferi o opinie riguros documentata si nu ai cum! Informatiile sunt foarte fragmentate, colaborarea este restransa si nimeni nu stie cu certitudine cate tranzactii se intampla, la ce pret, etc. In astfel de situatii dramatice tendinta e sa sa dai vina unul pe altul (bancile nu dau bani! dezvoltatorii tin la profit prea mare! agentii imobiliari nu sunt in stare sa vanda! s.a.m.d) Dupa o perioada constati cu stupoare ca nimeni de e de vina per se si ca nu este decat consecinta fireasca a lantului de producatori (supply chain) intr-o economie de piata.
Aici e nevoie de o revelatie pe scara larga! Inainte sa te poti bate pentru clienti ca participant in piata imobiliara, industria in sine trebuie sa dovedeasca investitorilor ca e viabila. In astfel de situatii trebuie sa te regrupezi rapid si sa lucrezi impreuna cu colegii de breasla (care in alt context poate iti sunt chiar competitori) pentru ca risti sa-ti pierzi credibilitatea in masa ca industrie. Odata cu credibilitatea se duc si banii in alte sectoare: fara clienti si fara tranzactii industria nu are cum sa supravietuiasca (cel putin nu la dimensiunea la care a ajuns in urma boom-ului).
In acest context, rolul asociatiilor de specialisti devine important pentru ca ele sunt organizatiile care ar trebui sa adune informatiile de la membri, sa formuleze o recomandare general valabila si s-o reflecte inapoi catre jucatorii din piata pentru o regrupare generala. Crezand in acest lucru, in decembrie am dat curs invitatiei ARAI de a face o propunere in cadrul licitatiei pentru un sistem MLS (sistemul nord-american pentru colaborarea agentilor imobiliari). Din pacate pentru starea de fragmentare a pietei, dupa doua intalniri, am inteles (de ambele parti) ca nu corespundem reciproc definitiei de parteneri pe care o cauta fiecare, asa ca ne vom continua drumul separat.
Solutia RoREN la realitatea prezenta este de a crea o comunitate de specialisti care sa reuneasca nu numai agenti imobiliari, dar si dezvoltatori, brokeri de credite imobiliare, evaluatori, si alte specializari imobiliare si de a pune la dispozitia acestora un sistem de coroborare a informatiei fragmentate din piata. Principiul este “dai putin, primesti mult”, iar scopul este ca fiecare specialist sa foloseasca resursele puse la dispozitie pentru a formula o opinie bazata pe informatii veridice. Altfel te poti prezenta in fata clientului inarmat cu informatii si cu instrumente specializate! Aratandu-i ce se intampla cu adevarat in piata, poti ajuta sa cumpere la pretul corespunzator investitei. Tranzactie cu tranzactie, spirala negativa si blocajul isi vor schimba sensul.
De retinut ca nu propunem acte de caritate. Nu e vorba de a-ti varsa intr-o baza de date portofoliul de clienti si de a risca sa ti se fure informatiile. Din contra, este un mecanism prin care fiecare participant este remunerat pentru contributia sa de catre restul comunitatii. Criza, criza, dar branza-i pe bani!
Publicat în Stefan Negritoiu, analiza personala | Etichetat: boom, clienti, criza, cumpar, imobiliare, investitor, locuinta, preturi, recesiune, scad, specializare | Lasă un comentariu »